Website Redesign

Redesign the public website experience and improve conversion across key journeys.

ActiveHigh priorityUpdated today, 9:42 AM

Documentation control — switch the record between its lifecycle states.

Owner
AMAlex Morgan
Created
August 12, 2026
Last updated
Today, 9:42 AM
Team
Design Team

Overview

The project focuses on improving the website experience across discovery, onboarding, and conversion.

Objectives

  • Improve navigation so visitors reach the right page in one step
  • Simplify onboarding down to a single guided flow
  • Increase conversion on the pricing and signup journeys
  • Establish a consistent visual language across every page

Progress

Overall completion and how it breaks down by phase.

Overall progress82%

On track for the September 30 target date.

Research
100%
Design
82%
Development
64%
Validation
35%

Project details

Project type
Website redesign
Priority
High
Start date
August 1, 2026
Target date
September 30, 2026
Team
Design Team
Status
Active

Milestones

Where the project sits in its phases.

  1. Completed: Research complete

    12 interviews and a full journey audit signed off.

  2. Current: Design in review

    Navigation and onboarding screens with the Design Team.

  3. Upcoming: Build and validate

    Implementation followed by usability validation.

  4. Upcoming: Launch

    Public release with conversion tracking in place.

Activity

Every change on this record, newest first.

  • AM

    Alex Morgan updated the project status to Active

  • NH

    Nadia Haddad completed the user-flow review

  • JL

    James Lee added a comment on the onboarding flow

    “Let's prioritise the onboarding flow before moving into visual polish.”
  • SK

    Sarah Kim uploaded 4 design files